- The token itself is the reward unit in this advertising ecosystem.
- It scored 68 out of 100 in galaxy score as per CryptoDep.
The Basic Attention Token (BAT) is the engine behind a new blockchain-based digital advertising ecosystem that rewards consumers for their attention while also rewarding advertisers for their expenditure. Done via the Brave Browser, where users may view privacy-preserving ads and earn BAT. Advertisers may send personalized advertising to increase engagement and reduce ad fraud and abuse losses.
In this advertising ecosystem, the reward unit is the token and is transferred between advertisers, publishers, and users. Advertisers pay in BAT tokens. Moreover, a tiny percentage of this expenditure goes to advertisers, while 70% goes to users, removing the middlemen that often push up advertising expenses.
Another significant intra-crypto collaboration was finalized at the start of the month. Following the collaboration between Brave Browser and Solana, the price of Basic Attention Token (BAT) soared by almost 30% in a single day. After Brave announced that the two businesses would collaborate to bring Solana wallet functionality to Brave’s Web2 desktop and mobile browsers, BAT’s price jumped over 40%. Although, BAT was climbing even before the news.
The Basic Attention Token, named the coin of the day by social activity by @CryptoDep as it scored 68 out of 100 in galaxy score and 6th on Alt score out of 3,337. Furthermore, mentioned in the tweet posted on the official handle of @CryptoDep are elaborative details on the scores.
⚡️Coin of the day by social activity – @AttentionToken $BAT
25 November 2021 pic.twitter.com/nuxaZQ1LYq
— CryptoDep (@Crypto_Dep) November 25, 2021
The BAT/USD chart shows the coin is steadily rising. According to CoinMarketCap, the Basic Attention Token price today is $1.35 USD with a 24-hour trading volume of $1,186,947,893 USD. Basic Attention Token is up 27.83% in the last 24 hours.